MAGNET for PUBLISHERS: SMART ANALYTICS
Google Analytics (GA) and Adobe Analytics (AA) have always been to go-to tools to understand general website KPI's such as Page Views, Unique Visitors, Bounce Rate, and Returning Visitors. But these metrics have proven to be of lesser value to publishers nowadays especially with the decreased dependence on advertising money and concentration on loyal users that would subscribe. Both GA and AA weren’t built for publishers and will never be publisher-specific.
Accordingly, and since Magnet is the go-to Artificial Intelligence based Audience Engagement Solution for Publishers, Klangoo created an Editorial-Specific Analytics dashboard based on the in-depth data Magnet collect about each published content and each visit/visitor.
Magnet Smart Analytics (MSA) offers in-depth topical analysis of your publishing and consumption. It allows your team to automatically find answers hidden deep within your data. Through its comprehensive dashboard, MSA provides in-depth data about audience collective interests, your publishing stats, and ROI based on categories and names.
Please check the below sections for all the details regarding the purpose, interfaces, and examples of how to benefit from MSA:
- Reporting – High Level, Category-Based
- Reporting – In-Depth, Names-Based
- Exporting Format
- Scheduling Reports
- Scheduled template reports
- Sample Use Case
- Sample Questions MSA can help your team answer
Interested in learning more about Magnet’s Smart Analytics tool or have a question?
Please contact our team at [smart at klangoo.com].