Schema.org compliance and Magnet tags – Klangoo

Magnet uses its NLP full article processing results at the core of all the services it provides. NLP processing necessitates a noise-free input. Thus, while Magnet's JavaScript communicates with Magnet's API for processing, Magnet's crawler is the tool used to collect all the article information from the public URL of the article.

Article information necessary for NLP processing include: a unique ID or canonical URL, date of publishing, last modified date, language, title, and body. Other information listed below are secondary (optional) but recommended or required in certain specific cases.

Schema.org and Magnet Tags:

The schema.org and special tags have the same format:

Tag start: <meta or <p or <span or <div …
Parameter (property) name: itemprop="[property name]"
Parameter (property) value: content="[property value]"
Tag end: /> or </p> or </span> or </div> …

Example: <meta itemprop=”identifier” content=”122” />

Property Name	Type	Section	Required	Description
identifier	Text	<head>	Recommended	The page’s unique ID. If not specified, the article url is used as identifier. For home- or section pages the page name (ex: homepage or sports) as identifier
pageType	Text	<head>	Required	Content: article, video, main, gallery, relart, entrelart, or deleted. Check: Guide to PageTypes for further information.
url	URL	<head>	Required	The canonical URL of the page
datePublished	Date	<head>	Required	A date representing when the content was published*
dateModified	Date	<head>	Optional	A date representing when the content was last modified*
author	Text	<body>	Optional	The author(s) or source of the content. (comma separated if more than one)
thumbnailUrl or image	URL	<head>	Recommended	The URL of an thumbnail image associated with the content. Please provide us with the URL of an image (typically your logo) that will be used by our widgets when there is not thumbnail/still associated with an article/video/gallery
inLanguage	Text	<head>	Recommended	The language code of the page content. Default is ‘en’ (English). See supported languages document.
headline	Text	<body>	Required	The title of the content
articleBody	Text	<body>	Required	The actual text of the article, closed caption or transcript of the video. The articleBody property is optional if the pageType is “image” or “gallery”
description	Text	<body>	Recommended	The description of the content of the page. Highly recommended when the pageType is “image” or “gallery” and articleBody is not set. Also the description can be displayed in newsletters and follow e-mails
expires	Date	<expires>	Optional	Date when the articles expires and should be removed from Magnet. Reasons for expiring might be a limited period of publication rights for certain content.
magnet:custom	Text	<head>	Recommended	Custom fields can be used to e.g. identifying the section the article is published in. Custom fields can be used for biasing content or follow-section functionality. Example: <meta itemprop="magnet:custom" name="category " content=”sports" />

*Dates must be in ISO 8601 format. Examples: 2014-09-30, 2014-09-30T18:58:45+00:00, 201409-30T18:58:45Z

Once your done adding your Tags, make sure you validate.

Example: